Loading rings


We’ve been helping ASDA with their supplier events since 2010,

raising over £5million for their charity partners.

AP McCoy British Airways

From Gala Balls to annual conferences, we’ve got the solution.



We’ve worked with ASDA on over 20 of their events, including the Chief Executives Rugby Tournament, the annual supplier Golf Day, the ASDA Football Tournament, and the infamous Tickled Pink Ball.


In 2015 alone, these events raised more than £1.1 million for the company’s charity partners. We arranged celebrity guests and sports stars to play alongside suppliers at the sporting events, and sourced world-class entertainment and money-can’t-buy auction prizes for each event, including ASDA’s annual conferences.


We pride ourselves on not only raising more funds year on year, but also sourcing and helping fund entertainment that takes each event to the next level.
Amount Raised




Golf Event


ASDA Golf Day and Gala Dinner


Every summer, the annual ASDA Golf Day and Gala Dinner takes place at Harrogate’s luxury golf club and spa, Rudding Park. This sell-out event raises money for Tommy’s, a charity that funds research into miscarriage, stillbirth, and premature birth, and provides support for parents-to-be.


The evening gala dinner gives suppliers and ASDA colleagues a chance to network and discuss the good and (more often!) the bad shots of the day. The entertainment we’ve secured over the last few years has included Dynamo, John Bishop, Jason Manford, and Britain’s Got Talent magicians Darcy Oakes and Jamie Raven.


In 2015, 50+ teams took part over 3 different courses, raising more than £300,000 in the process.


"Not only do [the suppliers] have a great time, but they can absolutely see the good work they’re doing supporting such a wonderful cause."
Barry Williams, Chief Customer Officer at ASDA



Football Event


Football Tournament and Gala Dinner


Every year, ASDA suppliers, colleagues, and ex-professional footballers converge at the Manchester Soccerdome for the annual Football Tournament in the name of Whizz-Kidz, a charity that raises money to support disabled children.


Each Supplier gets to choose a Football Legend to captain their team; players that we have recently sourced for this event include John Barnes, Andy Cole, Phil Neville, Ray Parlour, Paul Merson, and Denis Irwin, to name just a few.


After the tournament, everyone congregates at Manchester United’s Old Trafford for the evening Gala Dinner where suppliers are joined by their Legends and ASDA colleagues for an evening of networking and entertainment.


In the two years we have worked on this event with ASDA, we have raised over £500,000 for Whizz-Kidz, making it one of the most successful corporate football tournaments in the UK.


"Great atmosphere and I’m SO looking forward to being invited to the next one!"
Alan Kennedy, Football Legend



Tickled Pink Ball


Tickled Pink Ball

The Tickled Pink Ball is a highlight on the ASDA calendar, selling out every year without fail. This is down to the incredible entertainment and networking opportunities that the evening provides.


In 2015, the event took on a Strictly Come Dancing theme, hosted by the show’s James and Ola Jordan, with a headline performance from ex-judge Alesha Dixon. Even ASDA’s suppliers and colleagues got involved, taking to the dance floor to compete for the title of ‘Tickled Pink’s Best Jive’!


The night concluded with an incredible DJ set from Capital Radio’s Marvin Humes, who had the 1,100 guests dancing into the early hours of the morning in celebration of over £480,000 raised on the night.


"Once again, Park Publishing have knocked it out the field!"
James Jordan, Professional Dancer from Strictly Come Dancing

British Airways




View next case study